Back then you just couldn’t get away from Jordan with all of the marketing from the ads to the Spike Lee commercials. My cousins definitely put me on as I would always watch Jordan the dunk contests with them. HYPEBEAST: How did you get into sneakers? In this conversation, he touches on how he was introduced to sneakers, the meaning behind his obscure white rabbit logo, how he obtained his super rare Back to the Futurekicks and more.
PARALLELS 13 SUPPORTED GUEST PASSWORD
And this passion for tech and fashion is widely evident throughout the brand as he effectively markets his products through throwback Apple ad-inspired posts and his playful website which is designed with an old-school computer feel and requires a password before entering.Īs the latest guest of our Sole Mates series, Robertson chose to highlight the one sneaker that perfectly encapsulates his fondness for forward-thinking innovations - the Nike Mag. and I wanted to bring that tech energy into streetwear”, Roberston tells HYPEBEAST. “Back in the day, Apple actually had merch catalogs where you could buy a snapback, tees, crewnecks, etc. Thinking Different offers apparel and footwear pieces that are designed to evoke feelings of nostalgia.
The nerdy ethos of the LA-based designer’s company is centered around his obsession with the evolution of technology as it pertains to Apple-designed products, and it’s presented in a retro-futuristic way.
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